ARACATACA, Colombia - "Welcome to the magical world of Macondo," reads a giant billboard outside Aracataca, the down-on-its-heels town surrounded by banana plantations where Gabriel Garcia Marquez was born.
Macondo, as the Nobel laureate's fans well know, is the fictitious tropical hamlet made famous in his masterwork, "One Hundred Years of Solitude."
Now Macondo and the author's birthplace near Colombia's Caribbean coast may become forever joined. To reverse a half-century of economic decline, town leaders hope to cash in on their favorite son's international fame by changing the town's name to "Aracataca-Macondo."
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